When Spanish monks travelled to Argentina over 400 years ago, they brought vines hoping to find the conditions to grow grapes similar to those in Spain. They found mountains, plateaus, valleys, and wide plains offering the soil composition and temperature variation perfect for making excellent Argentine wine. Argentinians love their wine and, over the years, winemakers found a large local market for Argentine Tempranillo. During the latter part of the 1990s, as the economy began failing, domestic Argentine wine consumption diminished, and necessitated the business decision to enter the global market. The rapid movement from an unrecognized wine producing country to one of the world's top five exporters of premium Argentina wines has been the result of a commitment to modernize the Argentina wine industry by establishing standards and processes, and by turning around its economy.